MEET OUR TEAM

LISA SCHAFFER
PARTNER/PROMOTIONS MANAGER

 As a Partner and the Director of Promotions, Lisa is at the helm of Oswald’s promotions division. With over 20 years of industry experience across creative, sales, and leadership roles, she has a unique ability to see both the creative possibilities and the business purpose behind every project. 

Lisa helps organizations develop thoughtful solutions for corporate programs, safety programs, and holiday gifting programs. She serves as one of Oswald’s most valued resources through her experience, encouragement of her peers, and her ability to find creative solutions to any challenge her team may face. 

As a University of Kentucky graduate, Lisa is a strategist, mentor, and problem-solver all in one. Whether she is guiding her team through an obstacle, supporting a client’s vision, or running after her grandsons, Lisa continues to bring her positivity and determination to every project she takes on. 

CHELSEA MEANS
SENIOR EXECUTIVE SALES ASSOCIATE

As a Senior Sales Executive, Chelsea helps businesses turn regular products into powerful brand ambassadors. Since joining Oswald in 2012, she has developed extensive knowledge of the promotional products industry and has a real talent for identifying products that align with each client’s budget and goals. 

With countless options available, Chelsea makes the process feel simple. She carefully curates ideas, manages every detail, and keeps projects moving from the initial concept through completion. She’ll dig through thousands of options until you can confidently say “Yep, that’s the one!”

Chelsea earned her bachelor’s degree in Advertising and Marketing from the University of Southern Indiana. A former competitive dancer, she credits years of training and performing for building the determination she brings to her work today.

EDIE HENTON
PROMOTIONS SALES EXECUTIVE

As a Promotions Sales Executive, Edie helps companies strengthen their brands through the thoughtful selection of promotional products and custom apparel. From T-shirts and trade show giveaways to employee recognition and client gifting, she guides each project from the initial idea through production and delivery, ensuring the final product fits the client’s goals, budget, and timeline.

Edie studied Hospitality Management at Western Kentucky University. With her education and background in property management and real estate, Edie understands how to anticipate your brand’s needs and keep every detail on track. She’ll take on all of the obstacles for you so that you can spend more time building a better business.  

Outside of work, Edie loves to hang out with her Goldendoodle, Murphy, or spend time in the kitchen baking the world’s best sourdough bread. 

MARK PEERMAN

MARK PEERMAN
SALES EXECUTIVE/GRAPHIC DESIGNER

As a Graphic Designer and Sales Executive, Mark brings creative thinking and sales strategy together to turn ideas into tangible results. His dual role allows him to understand both the visual direction and business goals behind a project, helping clients develop branded products and apparel that look great and serve a clear purpose.

Mark brings nearly 30 years of experience in graphic design and promotional sales to Oswald. Throughout his career, he has built a reputation for strong customer relationships, careful organization, and close attention to detail. Whether he is developing artwork or solving a production challenge, Mark guides each project with creativity and practical expertise.

When Mark isn’t helping his clients, you can find him on the golf course or cheering on his favorite sports teams. He played baseball all four years of college, and that level of determination has followed him throughout his career.

ANGIE DAUB
EMBROIDERY SHOP MANAGER

As manager of Oswald’s in-house embroidery shop, Angie takes great pride in providing the highest quality embroidery around. 

From digitizing logos, to quality control and ensuring each product meets our clients’ exacting specifications, Angie makes sure our client’s happiness comes first.

Angie has also been an integral part of the Burdette BMX Track in Evansville, where she not only was track director, but also a racer. She loves to travel and her bucket list includes Bora Bora, New York City and Australia.

DALTYN SCHAPKER
E-COMMERCE SPECIALIST

As Oswald’s E-Commerce Specialist, Daltyn builds, customizes, and manages company stores that make ordering branded merchandise simple and convenient. He works closely with each client to understand their goals and does all of the behind-the-scenes research to ensure that the employees have an experience tailored to their exact needs.

Daltyn has a Bachelors degree in Marketing from the University of Southern Indiana and a strong background in the digital marketing and branding industry. Since joining Oswald in 2022, he has become a trusted resource for clients looking to make their branded merchandise programs more efficient and effective. 

PENNY BUCHANAN
SENIOR PROJECT COORDINATOR

As Senior Project Coordinator, Penny manages departmental billing, coordinates with vendors on order and invoice updates, and works closely with Oswald’s accounting and embroidery teams to ensure every detail is handled accurately.

Penny has been with Oswald since 2003. Before transitioning into her current position, she spent 15 years working in Oswald’s embroidery shop. Her versatility and years of experience make her a trusted resource throughout the department.

Outside of work, Penny enjoys spending time with her family and four grandchildren. She once lived in Italy for four years.

AMANDA BOYER
FULFILLMENT SPECIALIST

As Oswald's Fulfillment Specialist, Amanda keeps every order moving from arrival to final delivery. Amanda is a vital link between Oswald’s sales, production, and fulfillment teams. Her dependability and close attention to detail help ensure nothing is overlooked and every order reaches the client on time and exceeds their expectations. Always willing to step in wherever she is needed, Amanda plays an essential role in turning each project from an order on paper into a finished product in the client’s hands. 

When Amanda isn’t busy delivering products to all of our clients, you can find her traveling with her husband or making waves in her competitive pool league.

KATEY GUSSLER

KATEY GUSSLER
PROJECT COORDINATOR

As a Project Coordinator, Katey helps connect the details that keep Oswald’s promotions projects moving forward. She supports the sales team through product research, order entry, and day-to-day coordination while also contributing to social media, office events, and the continued development of Oswald’s promotions website.

After earning her degree in Advertising with a concentration in Media Management from Indiana University, Katey built experience in brand development, social media management, and client relationship building. She prides herself on her ability to adapt to new challenges and is always looking for the next opportunity to expand her skills.

Katey’s interest in marketing began in high school, when she used social media to promote her own makeup artistry services. What began as a creative outlet ultimately grew into a passion for helping brands communicate, connect, and bring their ideas to life.

DAIJA

DAIJA FRYDRYCH
EMBROIDERY SHOP MANAGER

As Oswald’s Embroidery Shop Manager, Daija helps transform company logos into custom apparel that employees are proud to wear. With previous commercial embroidery experience in Michigan, she brings hands-on industry knowledge, creativity, and a strong commitment to her craft to every order that moves through the shop.

Daija approaches each project with enthusiasm and gives her full effort to everything she takes on. A fast learner who is always looking to sharpen her skills, she understands that every hat and shirt represents the organization behind it. Her dedication helps ensure clients receive merchandise that reflects their brand and builds pride within their teams.

In her free time, Daija enjoys diving into her creative side with diamond painting! 

RANDY BAUGH
FLEET DIRECTOR

Randy has been with Oswald for over seven years. He does an excellent job of working with our sales team to provide delivery service to our customers. We are so grateful to have him as part of our little group. He knows his way around our city, like the back of his hand, so he makes our lives so much easier.

Randy served in the Evansville Fire Department for 28 years and was Captain of Engine 4. In his spare time, Randy loves to spend time with his grandchildren, but you’ll also see him riding his Harley and fishing when he can.

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